Liverpool FC Launch Bringback Range Inspired by Iconic 1995/96 Away Kit
adidas x Liverpool Football Club Launches Bringback Collection - adidas Group
Liverpool have teamed up with Adidas to unveil a new Bringback range, a celebration of one of the most iconic eras in football style. Recreated as a true 1:1 homage to the legendary 1995/96 Away kit, this new collection brings a retro vibe that helps connect and reconnect fans with the Reds history - both on and off the pitch.
The headline piece is the jersey, supported by a wider range of training wear inspired by the archives. The collection includes retro-style shorts, sweatshirt, drill top, drill pants and a t-shirt, all returning in the familiar green, black and white EQT colour scheme. Finishing touches like the classic Liverpool crest, Carlsberg sponsor and bold Adidas EQT branding help preserve the unmistakable 90s look.
adidas x Liverpool Football Club Launches Bringback Collection - Blackout Jersey
Alongside, the original design, the range also introduces a stripped-black blacked-out version of the shirt. With tonal detailing across the crest, sponsor and branding, it offers a more modern take on the classic, aimed at a new generation of fans while still nodding to the past.
To mark the launch, Adidas and Liverpool have released a campaign film drawing on the spirit of the 90s football culture. Set inside a throwback sports shop, the film features club icons Robbie Fowler and Steve McManaman alongside current men’s and women’s players, capturing the style and sense of community that made that era so influential - when football kits became more than just match wear.
adidas x Liverpool Football Club Launches Bringback Collection - Doubles (Florian Wirtz & Robbie Fowler)